3 more productions.
Commercial performance figures remain confidential at the client’s request. Following the campaign, the cooperation continued and three additional photo and film productions were agreed for the following year.
How it was built
A system.
Not an accessory.
- 01
Product
Three components on one rifle: the UBR GEN2 for a stable, adjustable stock, the MOE-K2 for a more vertical, ergonomic grip, and the M-LOK Hand Stop Kit for control at the front.
- 02
Approach
The components were shown as part of a complete, modern AR-15 setup — their integration, ergonomics and weapon-control role in the hands of real intervention-unit operators during a realistic mission.
- 03
Scenes
Preparation · weapon-detail shots · vehicle deployment · movement to target · entry · CQB and building clearance · hostage rescue · extraction.
- 04
Deployment
Online campaigns, social media, Reels and Stories, catalogue and e-commerce imagery, and distributor marketing.
Deliverables
From the set
to the market.
