What the buyer checks first
Firearm buyers
are experts.
A dealer, a range officer or a unit armourer judges your image in seconds. These are the questions their eyes ask — and what we build every frame to answer.
- 01Is it handled correctly?Trigger discipline, grip, stance, sling setup. One wrong detail and the whole campaign looks amateur.
- 02Is it the real thing?Machining, finish, markings and serial-free close-ups lit so the build quality is obvious.
- 03Does it actually fire?Real shots, real muzzle flash, real brass — not a VFX guess. Cycling, reloads and malfunctions cleared on camera.
- 04Does it fit my system?Optics, lights, suppressors and slings that belong on that platform, configured the way users run them.
- 05Can I sell with it?Clean product stills for the catalogue and e-shop next to action frames for social and the stand.
What we shoot for firearms
From the bench
to the stack.
One production covers the dealer’s catalogue and the brand’s campaign.
Product
- Hero stills, left and right side
- Macro: bolt, rail, muzzle device
- Field-strip / modularity sequence
- Configurations and colourways
In use
- Loading, chambering, reload
- Shooting positions and transitions
- Suppressed vs. unsuppressed
- Low light with weapon light
For sales
- Dealer pack: stills on dark and light
- Vertical reels per feature
- Trade-show loop
- Spec visuals for the product page
Rules we handle for you
Live fire
is paperwork first.
- Firearms handled under our permits and licences
- Armourer on set controls every weapon and every round
- Live fire only on approved ranges with safety officer
- Pre-release products kept under NDA through delivery
- Imagery prepared with platform advertising rules for firearms in mind
Questions
Firearms. FAQ.
Do you shoot civilian and hunting lines?
Yes. The scenario follows the buyer — a hunting rifle goes into terrain with a hunter’s kit, a duty carbine into a CQB stack.
Can the product be pre-release?
Yes. Unreleased products stay under NDA through production and delivery; nothing is published before your launch date.
Do we need to supply ammunition?
We organise ammunition and range time. If you want your own load shown, we include it.
Will social platforms accept the content?
We deliver cuts prepared for the stricter firearm rules on social platforms alongside full versions for web, dealers and trade shows.