- 2
- Trade shows
- 22
- Assets delivered
- 980 K
- Online reach
- +24.5 %
- Stand enquiries vs. last year
Figures shared with the client’s consent.
FALKE / PRODUCTHow it was built
Part of the scene.
Not a sticker on it.
- 01
Placement
The optic sits on the rifle the operator actually uses in the scenario — the natural place a buyer expects to see it.
- 02
Own assets
Dedicated product frames and in-scenario frames for FALKE, alongside the lead brand’s package.
- 03
Deployment
Print, social media, web and online campaigns — plus trade-show material.
Deliverables in use
From the set
to the stand.
Why it worked
A partner slot
in a lead-brand production.
This is how a joint campaign works: the partner gets a production of a higher class than it would build alone — and assets of its own.